Therefore, you should SEO optimize your titles. Keyword research is the process by which we can discover new words or phrases that people usually include in their questions in the search engines. This can literally make or break your first impression on the audience. It is one of the reasons why you end up taking the help of white hat SEO or black hat SEO. You can check your website’s loading speed by using these tools like GTMetrix and Google Page Insights. Place internal links within content in a relevant context as it carries more weight. You must provide original copies of your website to both bots/crawlers & visitors. White Hat SEO techniques/strategies won’t deliver instant success. When researching about keywords you would want to pick those which have a high search volume but at the same time present low competition. If there is any discrepancy, Google penalizes websites heavily. Can You Really afford to skip this article? You need to work on building relationships for acquiring links. You should definitely include them for an effective SEO strategy. There are plenty of forums and. C’est d’abord une technique légale qui protège le site qui l’utilise contre les éventuelles sanctions de Google. Internal links are useful for users. Cependant, l’utilisation des pratiques du black hat et du grey hat est souvent interdite par Google. Search Engine Optimization anthonyburns October 18, 2018 0. It’s a more organic strategy that focuses on providing the best possible experience for internet users. You may have done everything right with your website but if your website loads slow, visitors will just move on to your competitor websites which are faster. There is no doubt in the fact that these rules will help you attain a position in the Google search engine. SEO Basics is an SEO blog publishing articles and tutorials regarding search engine optimization, search engine marketing, social media marketing, and Google algorithm updates. Quality original images. Similarly, you should also include the relevant keywords in the H2 and H3 title tags as well. All other SEO practices revolve around keyword research. White hat SEO knowledge can be easily acquired from various sources. Le white hat SEO est un ensemble de pratiques de référencement qui emploie les règles et les instructions de Google pour améliorer le référencement naturel d’un site. URLs are one of the factors that influence SEO. Black hat SEO will get you nowhere fast. When it comes to white hat SEO technique results, you must be a little patient. There are 3 title tags that you must focus on – H1, H2, and H3 tags. The white hat SEO techniques do not agree with the black hat SEO techniques. Content. URLs that are semantically inaccurate usually do not make any sense and will not attract an audience. Black hat SEO services mostly use illegal and unnecessary moves. White Hat Seo Is A Legal Way To Rank Your Website In Search Engine Results, And Google Also Prefer To Use White Hat Seo Techniques For The User, Because White Hat Techniques Is For Human Not For Bots And Search Engine Spiders, Its Completely Follow All Search Engine Rules And Guidlines. A nicely described URL makes it easy for both the user and the search engine to determine where they have headed and what the destination offers. URLs constitute one of the factors that determine rankings in search engines. White hat SEO tactics One of the most searched on-page SEO factors on one’s website is the page Meta titles and Meta descriptions. AMP is an open source project that allows publishers to quickly load their websites on mobiles. You have to provide entertaining, easy to understand, valuable, and engaging content. Cette alternative est aussi une solution pérenne. If you are up to date with world trends, you may also know that with each day the number of mobile internet surfers is just increasing more. A number one ranking drives targeted customers and more sales. Real people need that X-factor in your content and in your writing that nudges them to stay longer and come back for more. However, these texts usually are randomly generated and do not make any sense. If you follow it thoroughly, chances are you will get through with the most relevant results. Choose to have more text links over image links as Google prefers text links. Do you have a website? Website speed is one of the most crucial SEO factors. Titles are not only essential for users, but it is also important to the bots. Creating content for users and not for search engines. Accueil / Actualité / Référencement & SEO / White hat SEO : quelles sont les bonnes techniques de référencement ? H2 is the subheading of the H1 tag and H3 is the subheading of the H2 tags. Le taux de rebond se définit par le taux de visiteurs quittant immédiatement un site sans visiter d’autres pages sur le site. If we are going to be talking about white hat SEO strategies, it’s a good idea to start by making sure we are all on the same page. These tools also provide you an idea about how to optimize your website for better loading speed. When I launched my first website back in 2010, I used 100% black hat SEO. Remember to use relevant keywords in the right context. Do not stuff keywords in the Image ALT tags. The white hat SEO is nothing but the Search Engine Optimisation practices that play by the rules of Google. Therefore, they must contain your main keyword and provide a clear description. Having a short loading time that achieves the above-mentioned points also bestows you a higher conversion rate and a lower bounce rate. Shady links. On répond à toutes ces questions dans cet article. This data just shows how important it has become to own a mobile-friendly website. The Google search engine makes sure that you know what are the rules and the laws of gaining a higher rank. It tells search engines that a website offers high quality and valuable content. En savoir plus sur comment les données de vos commentaires sont utilisées. While writing the title, especially the H1 tag you must use your main keyword here. Even though these shady tactics worked temporarily… they didn’t last. Creating relevant content: Research and keyword selection. White hat SEO : quelles sont les bonnes techniques de référencement ? White Hat SEO: This is an SEO technique in which we increase website visibility on SERP by optimizing a webpage for user intent of search, organically and by following search engine guidelines. Une technique de référencement, connue sous l’appellation de white hat SEO, est souvent recommandée pour une optimisation naturelle et sécurisée d’un site. These are useful for both visually impaired people and web crawlers. It should not come off as a surprise, but search engines give preference to those websites and pages that are more engaging. It is still valid. Making sure that your website is listed or referenced in a … The proper method of link building is called White Hat link building. It initially may take some time to see results with the white hat SEO, but when it starts to produce results remember that it will be long-lasting. Deliver excellent UX in all the different devices. En effet, Google considère que les liens sont des preuves de la fiabilité et de la qualité d’un contenu. white has (backlinking) seo techniques As you will or might not recognize, Google has created a press release concerning the “identity” of its third most significant ranking tool: Rank brain . The white hat SEO services are helpful in a brilliant way. If the white hat SEO involves following all the rules and regulations of Google, the black hat SEO does the opposite obviously! They paint a picture of the content and helps in comparing the relevance of content to the user query (both in case of users and crawlers). What are white hat SEO techniques? Image ALT tags which are also termed as ‘alt attributes’ and ‘alt description’ are included in the HTML codes to describe the appearance of an image. If caught by Google your site can be penalized. Soigner l’apparence du site (sa structure, son design, etc) ; s’assurer que le site soit chargé rapidement quels que soient la connexion internet et l’appareil utilisé (téléphone, tablette, ordinateur) ; porter une attention particulière à l’accessibilité du site en gérant les liens. Understand that with the black hat SEO you will get what you want (higher ranking and visibility). Black hat SEO involves the use of unrelated keywords. Les techniques du white hat SEO permettent à une entreprise, à une marque ou à une activité, de construire progressivement une bonne réputation en ligne, de générer plus de trafic sur le site et d’atteindre les cibles escomptées. They aim to obtain quality backlinks from authority sites and use them in a relevant context. Mais concrètement, qu’entend-on par White Hat SEO ? Presence of keywords in headings and subheadings. Source – Pexels. a month) for your website to experience an improvement in rankings. Here is the list of the techniques or strategies to apply. This process of using internal links is called internal linking. When you are done with the people aspect of the title, now it’s time to take care of the bot aspect of the title. White Hat techniques implementation will take much time and results can be seen after a long period but business can be seen for a long time without paid campaigns. When not working, you can find him enjoying with his family members and friends. Therefore, for promoting a smooth user experience on the go you may want to use AMP for your website. Keyword stuffing. All these practices involving time and efforts are what white hat SEO is all about. Using product images is a great way to convey what type of clothes your store offers. If you’re not trying to trick, undermine or outsmart the search engine ranking algorithm, what you’re doing is probably white hat SEO. A l’instar de Siri d’Apple, « Ok Google » de la firme de Mountain View permet d’envoyer des commandes vocales à un sm... Ce site utilise Akismet pour réduire les indésirables. You are also going to see some specific tools which you can use as part of the specific strategy. It should focus on catching eyeballs and at the same time convey that the page offers some value to the users. De plus, le site qui utilise cette méthode peut être sanctionné par Google au moment où ce dernier s’apercevra de la manœuvre. However, once the results start showing they are often long term in nature. The Search Engine Optimisation can be divided into White Hat SEO and Black Hat SEO. White SEO Technique 2019 1. Use browser caching for fast reloading of the previously opened pages for returning users. AMP has been seen to affect traffic, sales, and conversions. It will take some time (approx. This ethical approach is what white hat SEO is based on. Et quelles sont les bonnes méthodes à adopter pour profiter au maximum des avantages de cette technique de référencement ? This hasn’t always been the preferred way to do things. Black hat SEO requires a special kind of knowledge since they deal with manipulating the algorithms and the bots of search engines. Ask us in the comments below. Compress your CSS, JavaScript, and HTML files. You will be surprised to know that SEO can be quickly segregated into two main divisions. If you do, just like anyone else you want it to rank higher! The e-commerce sites using AMP have said that they have experienced a 20% rise in their conversions and sales. You may even know there is a thing called SEO and that you should be using it. White hat SEO and the ability to change search results for the better has been around since the beginning of the web. Leverage this opportunity for SEO improvement of your site. However, just remember to use relevant links that are same or similar to your niche. This employs the use of bots to flood the comment section of text that contains one or two keywords to help with the ranking. Use them to your benefit more! Another great way to secure backlinks is by giving testimonials on websites. The name says it all, doesn’t it? White hat SEO is a set of Search engine optimization techniques whose goal is to rank a piece of content high in the search results, by following and applying the “rules” that the search engines use in order to find out if a piece of content/website is good or not. Further, it makes it easier for the search engine crawlers to crawl your website. Adopting these points will help you have an easy and safe website ranking. Give dofollow links to sites with which you have a financial connection. There are 3 major reasons why optimizing URLs are important. When you post your URLs as links in social forums or in the comment section of websites, they will nicely convey what the site is about. When people come to Google with their questions, they do want the answers. With white hat SEO, you’ll generally see the use of relevant keywords and descriptive meta-tags. All that being said, don’t forget to optimize your content. Loading speed is important because it enhances user experience. White hat SEO focuses on providing value to the audience. Non-Deception – The first & the primary aspect of White Hat SEO technique is avoiding fraud, what so ever it may be. However, SEO techniques and strategies have changed and will continue to change over time. Similar to the previous section, here also you need to pay attention to both the user and the crawlers’ needs while deciding the page title. We often try to post as much detailed info as possible, glad you liked the article. The black hat SEO does not follow any rules and regulations set by the Google search engine. White hat SEO costs are lower than black hat SEO costs. Afin de concevoir au mieux votre stratégie white hat SEO, vous devez vous familiariser avec les techniques essentielles liées à cette solution. Cette méthode se différencie du black hat SEO par sa capacité à offrir au site une meilleure position sur les moteurs de recherche tout en restant dans la légalité. être bien rédigé, sans faute d’orthographe ni erreur de syntaxe ; être bien structuré avec des titres et des paragraphes courts. Le second, par contre, indique des échanges de liens entre deux sites différents. This is a technique that black hat SEO techniques also use, but we’re talking about doing this in a reputable way, that again, builds long-lasting relationships. Suppose you own a clothing store and you use a lot of photos on your website to show all the latest collection in your store. However, finding answers is not the only thing that motivates people to stick around. When AMP first came out it was immediately used by most of the news websites as news is time sensitive content. You will have the perfect SEO done! Keywords are also used in a relevant context here. The #1 White Hat SEO Resource On The Net. Cette méthode de référencement respecte souvent les algorithmes de Google tout en utilisant d’autres techniques d’optimisation comme l’achat de lien, l’enregistrement de noms de domaine anciens ou expirés, ou encore l’inscription du site à un annuaire. It is also believed to increase the authority of the pages of a website. In such cases, you may opt to use other keywords whose search results bring up small blogs or business sites. There are two ways to find such keywords. Therefore, to make the crawlers understand what the image is about you need to use the image ALT tags. Share with us. Logo, Identité visuelle, Charte graphique, Supports Print, …, En savoir plus sur comment les données de vos commentaires sont utilisées. It is not providing long term growth in SEO rankings. Mostly you will find that long tail keywords i.e. They should describe the image as closely as possible. Keyword research tools like Google keyword planner and SEMrush can not only suggest you a bunch of keywords they can also present you the monthly average search volume and its existing competition. Key points to remember while writing image ALT tags are: Internal links are a way to move from one page to another page in the same domain. Read it now and get more traffic! Abuzar Khan. On this weblog we’re going to cowl Introduction of White Hat SEO Impacts of White Hat SEO Techniques 2019 Latest Updates on White Hat SEO Companies Benefits and Disadvantages of SEO White Hat Techniques Conclusion – Know More Load pages in all the different types of devices. Pour retenir les visiteurs, il faut alors : Pour qu’un site soit bien analysé par Google, il faut également qu’il soit bien structuré et facile à trouver. Pour être bien référencé par Google, il faut également diminuer autant que possible le taux de rebond sur le site. White hat SEO involves link building. This is because the black hat SEO involves extensive work and expensive tools to furnish quick results. With the recent algorithm updates, Google has also ensured that link quality is stressed upon more than just the link quantity. White hat SEO – also called ethical SEO – refers to the strategies and techniques intended to increase keyword rankings to grow organic search traffic that are safe and effective to do without the fear of incurring serious domain (website) penalties from Google and other search engines. Ask for backlinks from people in your network. Link to unrelated content. User Experience (UX) as Priority . Some techniques used in White Hat SEO are keyword analysis, keyword research, LSI keywors, rewriting meta tags, link building etc. It is one of the most important reasons why people must avoid using black hat SEO services. If you answered yes then no hard feelings and I wish you the best of luck. A clear site structure and URL- code: a structured website is convenient for users and is ranked better by search engines. Plusieurs outils sont disponibles en ligne pour trouver des mots-clés pertinents pour une activité donnée. White hat SEO: These are the approved strategies from Google which help webmasters to rank their pages. Improve your organic rankings while avoiding black hat tactics and Google penalties. This tool may be a Google-developed learning AI for locomotion pages that checks everything on your web site, from the user expertise to the particular content on your pages. The universal truth lies in the fact that white is always the opposite of black and vice versa. At the end of the day, you are not publishing content for the bots but for real people! However, it will be short-lived and Google may even penalize you for it. Faster loading pages provide a better user experience. Moreover, the costs incurred here are transparent. However, when it comes to opening sites on mobiles the job is not so breezy. Aim to have more internal links on a page as more internal links mean increased chances of getting a good rank. If you want to get an idea about how much time it will take then know that it is dependent upon the competition in your niche and the keywords you are using. It takes time to furnish results. White hat SEO techniques such as long form content creation, blogger outreach, removing toxic links, guest posting and so on are essential if you really want to bring more traffic from search engines. Using these techiniques can not get you quick results, but if you use them for a long time you will get very good results. Post was not sent - check your email addresses! Le black hat SEO se traduit souvent par : Quant au grey hat SEO, c’est une stratégie qui unit les techniques du white hat et du black hat. White Hat SEO techniques are useful for the SEO experts to stay away from unethical methods. Black hat SEO, however, engages in buying links instead of building links. SEO, which is also known as Search Engine Optimisation helps people rank higher in the Search Engine Page Results (SERPs). And strategies that were designed to “trick” Google. Now, if you are not in the news niche how can AMP benefit you? Abuzar Khan is a web developer, SEO expert and the blog editor at SEO Basics, overseeing all blog content and social media. Below you will find different videos you can start watching to up your SEO game. Strives to increase the visibility of a website and improve its search engine rankings. On the other hand, black hat SEO is associated with looking for and exploiting loopholes within the Google algorithm. If it were like the black hat SEO practices you would have gotten instant results. In this way, they can easily find what they are looking for in multiple pages or can even easily carry out their purchase process. You must understand which division you should use for your website. Black hat SEO has the same goal as white hat SEO i.e. White Hat SEO Techniques Take Time. Having any doubts about the right white hat SEO tactics for your site? Backlinks are seen by search engines like Google as a proxy vote. White hat search engine optimization is the best way to get your site to the top of the search results. Pour de meilleurs résultats, elles sont souvent placées dans les titres, dans les balises méta et quelques fois dans les paragraphes du texte. Google now has a massive range of signals that allow them to identify (and punish) bad experiences. And at the end of the day, your website will be more visible to people. In the early, wilder days of search engine optimization and a… Black Hat SEO: This is an SEO technique in which we increase website visibility only for ranking purpose without considering user intent in mind and disrupting search engine guidelines. 1) Great Content in Your Posts/Articles. Selecting a suitable division will help you get the desired results. This helps in generating traffic from organic search results. However, this is the main point that is both a good and bad point about the white hat SEO. It’s the perfect place to include keywords to the mix. Speed is also a factor that influences search engine ranking. Black hat SEO involves the use of unrelated keywords. This is because the crawlers cannot see images as we humans do. White hat SEO practices involve extensive keyword research and proper targeting and usage of keywords in the content. Internal linking enables crawlers to crawl more of your web pages and discover them. It is one of the major reasons why people must stay away from implementing the black hat SEO. These are a few important tips that will help the white hat SEO users to get the results they want for their websites. There are several websites and blogs that allow submission of guest articles. It is one of the first steps in implementing SEO. Enfin, un site structuré est un site ayant des contenus respectant des langages compréhensibles  par Google. La solution white hat SEO offre plusieurs avantages. Guest blogging. White Hat SEO Techniques. There is nothing more tragic than writing a beautiful and engaging piece, but not getting the deserved visibility as a result of skipping SEO. That’s why I eventually switched over to a white hat SEO approach. Exposed SEO – Search Engine Optimization Guide for 2019. Other keyword types are head keywords (contains one word) and body keywords (contains 2-3 words). These may be family, friends, colleagues, clients who have a website of their own. If you are still unclear about what the white hat SEO and the black hat SEO are, we will help you understand all about the same. Even if these provide results initially, they pose a higher risk with time. White hat SEO is a long term optimization process. They use keywords out of context and also engage in the practice of keyword stuffing. Your mobile-friendly website should be able to achieve the following points: Work on these points to have a good mobile-friendly website if your website is still lagging behind in them. Il est ainsi essentiel de créer régulièrement des articles de qualité pour son site. It aims to deliver content that really has some value and is worthy of securing higher ranks in the search engine result pages. Show the full website content on the mobile version of the website. La solution white hat SEO offre plusieurs avantages. A number one ranking in the search engines is the dream of every website owner in 2019. SEO Beginner Training Videos. I know, there are many factors at play here. Le premier désigne les liens qui relient les contenus d’un même site. Pour se conformer aux algorithmes de Google, un contenu doit : Par définition, les mots-clés sont des mots ou suite de mots, liés à une activité, tapés par les internautes lors de leur recherche sur Google. However, as awesome as using images are, they present a little setback for the search engines. Have functional redirects and internal links on the mobile version of the website. « Le contenu est roi », telle est la première règle à respecter pour bien optimiser un site internet. Il existe deux types de lien à exploiter pour optimiser un site internet : les liens internes d’une part, et les liens externes d’autre part. It is hard to find people who are black hat SEO experts and it is even harder to find the knowledge to learn them as they are illegal. Black hat SEO is more expensive than white hat SEO services. It enables them to smoothly navigate from one webpage to another in a website. He has over 8 years of web development and SEO experience, working across various businesses. L’objectif est de permettre aux internautes de trouver rapidement le site grâce à un mot-clé précis. Discover Some White Hat SEO Techniques. Enlist your website in a good online directory that operates in your niche. Did we miss any important white hat SEO techniques? White hat SEO tips through which you can achieve a faster loading speed are: Another major SEO factor that determines page rankings are links. 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